Chinti & Parker is a contemporary British fashion label known for playful, luxury cashmere knitwear.

Challenge: Boost conversions for key landing pages — particularly the homepage — and enhance the performance of email campaigns, which generated 40% of total revenue. Extend campaign impact by repurposing creative assets for social media.
approach: Adopted a bolder, more dynamic UI design style for landing pages and integrated animation with storytelling elements into email campaigns. Shared high-impact visuals across social feeds to maximise reach and brand consistency.
Impact: Increased online engagement by 20%, email engagement by 24%, revenue by 10%, and social engagement by 16%.