Senior Digital Designer

Sofia mainly worked on Homepage UI designs and tried to minimise the type and CTAs to create a more luxe and elevated platform for Chinti & Parker. She enjoyed working on new sections of the site such as The Fit Guide alongside video editing for social media. Her other main priority was improving on the email creatives as they garnered 40% of all sales, one of the most important revenue streams which had to align with social. LookBooks (on site and for press) and social ad campaigns for each season were delivered ahead of time.