Sofia Bakhsh
Quintet Publishing Case Study / Print / Art Director
Quintet Publishing creates beautifully designed illustrated books for global markets across diverse subjects.
Challenge: Expand the illustrated book portfolio to appeal to international publishers and boost multi-territory sales.
approach: Commissioned and art-directed freelancers to produce 20 high-impact layout sets for pitches at four major international book fairs, ensuring designs resonated across diverse markets.
Impact: Won pitches for 12 books, packaged for four territories, and increased revenue by one-third.
The White Company Case Study / Senior Digital Designer
A British brand known for its timeless, beautifully crafted homeware, clothing, and everyday luxuries.
Challenge Increase conversions and overall revenue for email campaigns across the UK and US markets.
approach Implemented a mix of high-engagement design techniques — immersive storytelling, animation, kinetic elements, video and strategic A/B testing — to optimise customer journey behaviour and tailor content for maximum impact. Trigger email programmes were also designed to introduce cross-category merchandising.
Impact Doubled conversions year-on-year and boosted click-through rates by 30%, with additional uplift seen across social engagement. Trigger email programs generated an extra 15% in revenue.
Art Direction / CRM Design / Campaign Design / Luxury Brand Experience / Performance Creative / Omnichannel Design
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